WHAT WE DO
Capital F invests in technology that shapes women’s lives. We look at the intersection of consumer trends, demographic shifts, and spending, paired with digital innovations and invest behind founders who understand how to execute and create value.
Capital F invests at Pre-Seed and Seed stage. We invest equally between B2B SaaS and consumer digital.
Investment Strategy
We are operators who invest, not VCs. With in-depth backgrounds in starting and scaling businesses from scratch, we identify exceptional founders with the capacity to be world-class operators building category-defining companies with huge market potential. Capital F invests in technology solutions that touch the female consumer. We are here to be a trusted, experienced ally to founders – advising them on everything from launch, to hiring, go to market strategy, and finding their next investor.
ABOUT US
Capital F is founded by GPs Dawn Dobras and Margaret Coblentz, two digital operators with experience as founders, CEOs and investors.
Margaret Coblentz
Margaret is an investor and advisor for over 20 female co/founded companies. After founding her own DTC brand, Frances Austen, and growing it through acquisition, she is fluent in every step it takes to successfully start and scale a company. Margaret is devoted to imparting this wisdom onto other early-stage companies by partnering with them early on to hone their story, craft their pitch decks, and write them their first check (before or alongside top-tier VCs).
Margaret’s superpower is efficiency and drive (prime example: finishing her Stanford Business School application in the hospital, after giving birth). She lives with her husband and three children in San Francisco, and is hooked on continually learning new skills (currently: tennis and speaking French).
Dawn Dobras
Dawn holds over 30 years as a C-level executive, consumer operator, and board member. Most recently, she served as the CEO of Credo Beauty, named “World’s Most Innovative Beauty Company” by FastCo. Dawn is a huge champion for creating diversity on cap tables, as both an Entrepreneur-in-Residence at Harvard Business School, where she received her MBA, and an investor with a proud portfolio of 90% female and 60% POC founded companies.
Dawn has a superpower to scale, with a history of unlocking revenue growth through innovation. She lives in Mill Valley with her husband and three surfing boys, is a third-generation entrepreneur, and competitive master rower (she likes to win).
Our Investments
Our Portfolio Includes 25+ Companies Consisting of:
90% Female Founders – 40% Under-Represented Founders – 90% Pre-Seed Investments
Digital Enablement & AI
Aimerce AI Atelier
Big Sur AI
Gander
Hue
McMullen
Pockyt
Portex
Return Logic
Sustainability
Archive
The Cool Down
Covalent*
Everywhere
Fram
Super Circle
To the Market
*Launching soon ** Acquired
INVESTMENT CRITERIA
We Look For:
Pre-Seed and Seed stage companies focused on: digital enablement & AI, the digital workplace, health & wellness, and sustainability
A passionate, unique vantage point on overlooked problems and under-innovated industries
A superpower that specifically enables you to solve the problem, and the skill to get it done
Ambitious, imaginative, kind people
US-based businesses
Digital visionaries
Contact
General Inquiries
founders@capitalf.vc
Submit Your Pitch to Us
If you would like to pitch your company to us, please apply through our Deal Submission form below.