WHAT WE DO

Capital F invests in technology that shapes women’s lives. We look at the intersection of consumer trends, demographic shifts, and spending, paired with digital innovations and invest behind founders who understand how to execute and create value. 

Capital F invests at Pre-Seed and Seed stage. We invest equally between B2B SaaS and consumer digital. 

Capital F VC

Investment Strategy

We are operators who invest, not VCs. With in-depth backgrounds in starting and scaling businesses from scratch, we identify exceptional founders with the capacity to be world-class operators building category-defining companies with huge market potential. Capital F invests in technology solutions that touch the female consumer. We are here to be a trusted, experienced ally to founders – advising them on everything from launch, to hiring, go to market strategy, and finding their next investor.

Margaret Coblentz Dawn Dobras Capital F

ABOUT US

Capital F is founded by GPs Dawn Dobras and Margaret Coblentz, two digital operators with experience as founders, CEOs and investors.

Margaret Coblentz

Margaret is an investor and advisor for over 20 female co/founded companies. After founding her own DTC brand, Frances Austen, and growing it through acquisition, she is fluent in every step it takes to successfully start and scale a company. Margaret is devoted to imparting this wisdom onto other early-stage companies by partnering with them early on to hone their story, craft their pitch decks, and write them their first check (before or alongside top-tier VCs).

Margaret’s superpower is efficiency and drive (prime example: finishing her Stanford Business School application in the hospital, after giving birth). She lives with her husband and three children in San Francisco, and is hooked on continually learning new skills (currently: tennis and speaking French).

Dawn Dobras

Dawn holds over 30 years as a C-level executive, consumer operator, and board member. Most recently, she served as the CEO of Credo Beauty, named “World’s Most Innovative Beauty Company” by FastCo. Dawn is a huge champion for creating diversity on cap tables, as both an Entrepreneur-in-Residence at Harvard Business School, where she received her MBA, and an investor with a proud portfolio of 90% female and 60% POC founded companies.

Dawn has a superpower to scale, with a history of unlocking revenue growth through innovation. She lives in Mill Valley with her husband and three surfing boys, is a third-generation entrepreneur, and competitive master rower (she likes to win).

Our Investments

Our Portfolio Includes 30+ Companies Consisting of:
90% Female Founders – 40% Under-Represented Founders – 90% Pre-Seed Investments

*Launching soon

INVESTMENT CRITERIA

We Look For:

  • Pre-Seed and Seed stage companies focused on: digital enablement & AI, the digital workplace, health & wellness, and sustainability

  • A passionate, unique vantage point on overlooked problems and under-innovated industries

  • A superpower that specifically enables you to solve the problem, and the skill to get it done

  • Ambitious, imaginative, kind people

  • US-based businesses

  • Digital visionaries 

  • “She's been an invaluable connector, unlocking important relationships for our trajectory. And most importantly, she's a total delight to work with.”

    Kiki Freedman – Founder & CEO, HeyJane

  • “Margaret was our first investor, providing strategic advice foundational to our business model. Her thoughtful wisdom and emotional support have been game-changing.”

    Emily Gittins – Founder & CEO, Archive

  • “A recommendation from Dawn goes a long way - her network is open and they trust her deeply.”

    Nick Benson – Founder & CEO, Atelier

  • “She is the type of investor that you brag about on your pitch deck.”

    Jane Mosbacher Morris – Founder & CEO, To the Market

  • “Dawn has been one of the most value-additive investors on our cap table. If you’re fortunate to get the opportunity to work with her, don't hesitate!”

    Janvi Shah – Founder & CEO, Powered By Hue

  • “She is always ready to roll up her sleeves and talk us through anything, big or small.”

    Aishwarya Iyer – Founder & CEO, Brightland

  • “Meeting Margaret early in my founder journey was a game-changer. She helped me refine my deck, strategize my investor pipeline, introduced me to her extensive network, and was a wise advisor when dilemmas popped up.”

    Charlotte Meerstadt – Founder, Fram

  • “It wasn’t until I started working with Dawn that I fully realized the immense value of having a female operator and investor who has been through it before.”

    Jhillika Kumar – Founder & CEO, Mentra

  • “It takes no time to get her up to speed. She is able to navigate the nitty gritty and still keep me focused on the big picture - scaling!”

    Meg Greenhalgh Pryde – Founder & CEO, Brandefy

  • “Every conversation with Dawn begins with: ‘No really, how are you?’ Her genuine interest in the wellbeing of founders is truly remarkable.”

    Anna Robertson – Founder & Chief Content Officer, The Cool Down

  • “She is a dream investor, a passionate supporter, and provides valuable insights on operations and strategy.”

    Melanie Wolffe – Founder & CEO, Brella

  • “Dawn has been an incredible angel investor turned unofficial mentor. I truly can’t speak highly enough of her!”

    Babba Rivera – Founder & CEO, Ceremonia

Contact

General Inquiries

founders@capitalf.vc

Submit Your Pitch to Us

If you would like to pitch your company to us, please apply through our Deal Submission form below.

DEAL SUBMISSION